From high-powered banking boardrooms to soul-driven stages across Europe and Latin America, Ignacio Bonasa’s journey is anything but conventional. A visionary leader, seasoned executive, and passionate changemaker, Ignacio is the Founder and President of Liderarte, and serves as the President of the European Association for Wellbeing and the European Association of Soulful Organizations, based in Spain.
For more than two decades, Ignacio thrived in the upper echelons of the banking world. He held prestigious executive positions at institutions like Banco Exterior de España, Argentaria, BBVA, and Caja Rural de Aragón. Notably, he served as Regional Director, President of BBVA Dinero Express, and CEO of BBVA Portugal. These roles solidified his expertise in strategy, leadership, and organizational vision. Yet, amid this outward success, an inner voice began to grow louder—whispering that his soul was not aligned with the corporate path he was on.
That whisper turned into a calling.
Ignacio made the bold decision to “turn the table” and begin again. He left behind the corporate world and reinvented himself, blending his professional insight with his deep passion for emotional intelligence, creativity, and human purpose. This leap of faith led to the creation of Liderarte—a groundbreaking organization at the intersection of art, emotion, and leadership.
Today, Ignacio Bonasa is a pioneer of purpose-driven and soulful leadership, dedicating his life to building a new paradigm where authenticity, emotional wellbeing, and human connection define success. He leads initiatives that have touched thousands of lives through transformative experiences and cultural reinvention.
A Holistic Vision of Human-Centered Growth
Ignacio’s areas of expertise are deeply rooted in emotional mentoring, female leadership, talent development through artistic methodologies, and organizational transformation. He is widely known for creating spaces that combine soul, action, attitude, and learning—the four pillars of his proprietary 4A model.
His academic foundation is as impressive as his career. Ignacio holds a Law Degree from the University of Zaragoza, an MBA from ICADE, and a General Management Program (PDG) from IESE Business School. He has also earned specializations in Financial Marketing and Corporate Law from the Autonomous University of Madrid and Polytechnic University of Madrid respectively.
He has partnered with IBEX 35 companies, multinational corporations across healthcare, technology, pharma, and education, and collaborated with universities, hospitals, and public institutions throughout Spain and Latin America. His client base is diverse, yet unified by one goal: building more human, emotionally intelligent, and conscious organizations.
Liderarte – Learning Through Art®
Liderarte is more than a training organization—it’s a talent factory and an international reference point for conscious leadership. Through its signature Learning through Art® methodology, Liderarte brings to life programs and experiences that blend theater, poetry, music, dance, and emotional storytelling with leadership development.
At the core is the 4A model:
- Aprendizaje (Learning): Emotional, experiential, and embodied
- Actitud (Attitude): Resilient, proactive, and creative mindsets
- Alma (Soul): Connection with purpose and authenticity
- Acción (Action): Turning inspiration into transformation
Through inspirational workshops, keynote events, cultural transformation projects, and emotionally impactful online programs, Liderarte has reshaped how leadership is taught and experienced across sectors.
Awards and Recognitions
Throughout his career, Ignacio Bonasa has been honored for his professional excellence, innovative vision, and unwavering commitment to wellbeing and soulful leadership:
- Most Influential Talent Management Leader 2025: CIO Business World
International recognition for his impact on talent development and his groundbreaking integration of art into leadership transformation. - Bizz Awards for Business Excellence 2025:
Awarded by The Bizz Awards for his contribution to the evolution of innovative and human-centered business models. - San Raimundo de Peñafort Legal Essay Award:
University of Zaragoza
For his outstanding legal essay and critical reflection on the legal system. - Classroom Research Award
University of Zaragoza
Recognition for his applied research in educational settings. - Best Idea of the Year Awards
Banco Exterior de España
Multiple internal awards for his creativity, strategic innovation, and disruptive contributions to the banking sector. - Recognized by EliteX Global and Leaders 360
As one of the most inspiring voices in conscious leadership and human transformation across Europe and Latin America.
Championing Social Change and Emotional Culture
Outside his professional pursuits, Ignacio leads and supports several high-impact initiatives:
- Turn the Table (Dale la Vuelta a la Tortilla): a global movement that transforms adversity into soul fuel and pain into purpose
- Reset Yourself (Resetéate): an emotional reinvention program that has transformed thousands of lives
- Womentoring: a mentoring program focused on emotional, creative, and purpose-driven female leadership
- BienestART: a line of corporate wellbeing solutions through art
- University of Art and Wellbeing: an international platform in development to merge science, art, and human potential
- Corporate Choir & Theater Leagues: fostering team cohesion and expression through group singing
- Network of Artistically Responsible Companies: promoting the integration of art into business culture as a path toward human sustainability
Thought Leader and Author
In 2025, Ignacio published his book, “The Recipe for Wellbeing: A Formula to Be Happier,” where he shares his transformational model for soulful living and leading. He contributes to policy discussions, serves on expert committees across Europe, and frequently lectures at universities and international conferences on emotional education, art, and conscious leadership.
