Netflix has announced that its ad-supported streaming plan now boasts 94 million monthly active users, showing strong growth since the company last shared numbers in November. At that time, the platform had around 70 million users on the ad tier — meaning more than 20 million new users have joined in just a few months.
This growth highlights the success of Netflix’s lower-cost plan, which launched in November 2022 at $7.99 per month. In comparison, the most affordable ad-free subscription is priced at $17.99.
The streaming giant said the ad-supported plan is now a core part of its strategy, helping the company both improve profitability and attract viewers looking for more affordable options.
According to Netflix, this tier is especially popular among younger viewers. In fact, the platform claims it now reaches more people aged 18 to 34 than any U.S. broadcast or cable network.
Amy Reinhard, President of Advertising at Netflix, emphasized the high level of viewer attention during ad breaks. “Compared to other platforms, our viewers start off more engaged — and stay that way. In addition, she remarked, “people pay just as much attention to mid-roll ads as to actual content.”.
The update comes as more streaming services — including Disney+, Hulu, and Max — are turning to ad-supported models to boost revenue.
Despite the positive update on user growth, Netflix shares saw a slight dip of 0.09% in after-hours trading on Wednesday.
